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Yes — WSJ. Ironman branding is Critical. But there’s one other reason

Last week’s WSJ article on Ironman branding caused quite a stir among the triathlon community. I had the article sent to me several times, texted to me, posted on my Facebook page and I even...
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Ironman Lake Placid Race Report

Scenic Lake Placid, NY is home to one of the world’s most bucket-listed Ironman races. IRONMAN Lake Placid!  From its family-friendly locale to its exciting finish line, this Ironman has been chosen time and time...
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Challenged Athletes Foundation receives recognition for the miracles they deliver every day

Something wonderful has happened between the time I was standing on  the edge of a ferry floating a few hundred feet from Alcatraz Island off the shore of San Francisco to last weekend when I...
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Ironman North America Survey

Please take a few minutes to complete our survey. https://www.surveymonkey.com/s/NAIMSurvey We would like to gather information regarding North America Ironman races to help us develop targeted content for our blog.
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Kinetic 1/2 Ironman — A PR. Really?

The Kinetic ½ Ironman was a success for me. It was really a test to see how well I could get back into the swing of racing. I finished with a PR (personal record –...
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Learning Something New — Coach AJ’s Guidance

In my work with Symmetrics Group, we have a common approach in our training sessions. We say that we will (1) Remind you of some best practices you used to do, and have forgotten/gotten away...
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Triathlon training victim of my childcare providers

I read a good article in Triathlete magazine last month about a professional triathlete who is also full time Mom.  Her story on triathlon training was inspiring as a fellow triathlon parent who is also...
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Is Ironman the new Marathon?

The same WSJ article that I mentioned in an earlier post noted that 185k people attempt an Ironman-branded race each year. Really? That number is nearly 20 times higher than what I estimated in 2004....
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How WSJ got it wrong — it’s not about the gear

The Wall Street Journal recently published an article talking about how triathlon gear has evolved to allow non-athletes to compete in Ironman but using ridiculously expensive bikes and volumes of data to optimize training and...
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Sherpa > Athlete?

Two weeks ago, Greg and I went to an event for an entrepreneur’s group that he’s recently joined. (Lovely evening; we got to share some anecdotes and a snap a few photos with Ben Stein...
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